Why Choose Our Digital Marketing & E-Commerce Course?

✅ Digital Marketing Fundamentals

• Understanding the digital customer journey

• Marketing channels: SEO, SEM, email, content, and social media

• Branding and positioning in digital spaces

✅ Search Engine Optimization (SEO)

• Keyword research and on-page optimization

• Link building and technical SEO basics

• Tools: Google Search Console, Yoast, Ahrefs (intro level)

✅ Social Media Marketing & Advertising

• Platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok

• Creating content and running ad campaigns

• Analytics and audience targeting

✅ Email & Content Marketing

• Building mailing lists and automation

• Crafting engaging newsletters

• Blogging and video marketing strategies

✅ E-Commerce Essentials

• Setting up online stores using Shopify, WooCommerce, or Wix

• Payment gateways and inventory management

• Sales funnels and conversion optimization

✅ Analytics & Performance Tracking

• Google Analytics and marketing dashboards

• Interpreting metrics and adjusting strategies

Course Benefits:

💻 Hands-On Projects: Run live campaigns and set up real e-commerce stores
📈 Industry Tools: Work with platforms like Meta Ads Manager, Google Ads, Canva, Mailchimp
🧠 Strategic Thinking: Learn how to attract, convert, and retain digital customers
👨‍🏫 Expert Mentors: Learn from real marketers and e-commerce professionals

Who Should Enroll?

• Students & graduates looking to enter the digital marketing field

• Entrepreneurs building their own e-commerce businesses

• Freelancers and creatives seeking to monetize their online presence

• Marketing professionals aiming to upskill with digital strategies